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O'NEILL

“Once first, always first”

O’Neill is the world’s first surf brand with a mission to be the most authentic, progressive & distinctive name in the worlds of surf & snow.

O'Neill's set of core values – innovation in style and technology – has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first ever neoprene wetsuit and surf leash, to the world's first stitchless boardshorts and range of groundbreaking wearable technologies, O'Neill's spirit of innovation will always drive the company forward.

“First in, last out”

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